New Kid on the Block of Email Marketing Services

The space of web based email marketing services has been dominated by a very small group of companies. The most popular of them all has been one I have been affiliated with for almost 6 years. Constant Contact by Roving Software is by far one of the most easy to use and cost effective email marketing services on the market. I have seen many try and fail at coming close to what Constant Contact has to offer. One such company iContact.com formally known as Intellicontact.com has probably come the closest when it comes to features and pricing plans.

Today I was informed of another company that looks like it has a shot at playing with the big boys. Viper Logic Corp., a company out of Palms Springs, California has developed their own email marketing services called "Vipermailer". Vipermailer.com has a very simple website but from the looks of things, a very powerful presentation of features and mailer templates.

As of this writing I have only seen emailed examples of their templates and read about their dynamic features and pricing. I will do a follow up blog when I have been given the chance to try their service free, for 30 days.

Speaking of pricing, I really do think Vipermailer.com has an advantage with their service plans where cost is based on the number of subscribers they have to send email marketing message too and not how many individual emails are sent per campaign. Both Constantcontact.com and iContact.com share this type of pricing strategy.

So for I am very impressed with Vipermailer.com and I look forward to sending out my first test campaign to my subscriber base and see what they think of this new email marketing kid on the block.